With any home-based business that requires the use of a website, the main goal is being able to drive traffic to it. There are man companies that allow their associates to purchase their lead capture or web pages. How effective will this be for you as far as having the search engines optimize these sites to build traffic for you? Is it better for you to actually put together your own page for marketing? Should you consider creating your own page to market your business with?
I believe that online marketers should implement both the business site as well as create a personal website to promote the business or service. Obviously, the business website or lead capture will provide all of the “hard details” about the opportunity, but these type of will not naturally increase in ranking on the search engines. By doing a google search, you will most likely not find the business opportunity for that specific company page. There are some marketers that use the company page or lead capture for their pay-per-click campaigns, but an important question that one should ask is, “How will my company page stand out from the next page if it is exactly the same information?”
You can create a simple web page to do all of the things that the company page will not do. Here are some examples of how this can work for you:
Keep It Super Simple (KISS) – Building your site does not have to be complicated. There are many site builders to use, and many are free. If you can create a word document, then you should not have too much difficulty. Freewebs.com is an excellent source for putting together an easy website.
Personalize Your Site – When you are creating your site, it should reflect a personal image about you as well as you business. You will want to show your visitors that you are a real person that they will be able to identify and connect with. You will want to give personal details about yourself as well as provide a professional image. If you are comfortable with showing yourself, make sure to include images, video, and also audio. This will allow your prospects to get to know you before they even talk to you or join or make a purchase.
Link the Business Website To Your Personal Website – Your personal website will introduce your prospects to you and your opportunity, while your business website will “close” your prospects. Make sure that your personal site has a “sign-up” section that connects with the business site. This should be on every page of your personal site.
Personal websites can rank better – By providing useful content, direct keywords, as well as specific links to your site, this will allow your site to rate higher on the search engines.
Blog Your Way to the Top – Make sure that you are using blogs in your site. Search engines like google love blogs such as WordPress and Blogger. Plus, this will allow you to ad fresh content for your prospects on a regular basis.
By combining your personal site with the company website, this will provide a great structure for your online business!
